A Simple Public License Record (Example)
Here's what a straightforward image license record looks like. No legal jargon. Just the facts.
License Record
Brand Photography for Acme Coffee Co.
Photographer
Sarah Chen Photography
Client
Acme Coffee Co.
Licensed Images
15 images from photoshoot on January 15, 2026
Permitted Use
- • Website and social media marketing
- • Email newsletters
- • In-store displays
Duration
2 years (until Jan 15, 2028)
Territory
United States
Exclusivity
Non-exclusive (photographer may license to others)
Restrictions
- • No resale or sublicensing
- • No use in paid advertising without additional license
- • Credit required when feasible
Issued: January 20, 2026
License ID: FR-2026-0120-AC
What Makes This Work
This license record is effective because it's:
- Clear — Anyone can read it and understand what's allowed
- Specific — No ambiguity about terms or scope
- Complete — All relevant details are included
- Readable — Written in plain language, not legalese
Key Elements Explained
Permitted Use
This section spells out exactly what the client can do with the images. It's specific enough to be clear, but not so restrictive that it's impractical.
Duration
The license has a clear end date. After January 15, 2028, the client would need to renew or stop using the images.
Territory
Usage is limited to the United States. If the client wanted to use the images internationally, they'd need a different license.
Exclusivity
This is non-exclusive, meaning the photographer can license the same images to other clients. If Acme wanted exclusive rights, that would cost more.
Restrictions
These clarify what's not allowed. The client can't resell the images or use them in paid ads without upgrading the license.
Why Document It This Way
A license record like this serves both parties. The photographer has a clear record of what they authorized. The client has proof of what they're allowed to do.
If there's ever a question—"Can we use this in a magazine ad?" or "Can we use this after 2028?"—the answer is right here. No guessing. No disputes.
Variations
Not every license needs to look exactly like this. Some might be simpler (personal use only). Some might be more complex (multi-year, multi-territory, exclusive rights).
The key is that the terms are documented clearly, in writing, in a way both parties can reference.
The Bottom Line
A good license record doesn't need to be complicated. It just needs to be clear, complete, and readable.
When both parties can look at the same document and understand the terms, that's when licensing works.